12 Core Values


1. Upholding of the three pillars of Thai society: the Nation, the Religion, and the Monarchy;

2. Honesty, sacrifice, and patience with positive attitude for the public interest;

3. Filial piety towards parents, guardians and teachers;

4. Seeking direct and indirect knowledge and education;

5. Preservation of Thai traditions and culture;

6. Morality, integrity, considerateness, generosity, and sharing;

7. Understanding and learning of true democratic ideals with His Majesty the King as Head of State;

8. Maintaining discipline, respectfulness of laws and elders;

9. Being conscious and mindful of action in line with His Majesty the King’s royal statements;

10. Applying His Majesty the King’s Sufficiency Economy, saving money for times of need, being moderate with surplus for sharing or expansion of business while ensuring preparedness;

11. Keeping physical and mental strength, unyielding to temptation or desires, having a sense of shame for wrong-doings and sins in accordance with religious principles;

12. Putting the public and national interest before one’s own